ABOUT US

People have become more comfortable with dressing against prescribed norms in a way that expresses their distinct personality. While dressing uniquely sounds easy in theory, it can be significantly more difficult in practice. And for those not living in a fashion-aware city, it can be even harder to break the mould. But if there's anything to be learned from style visionaries, it's that the only way to break the mould is to take some chances.

We saw that there was an uncommonness for eccentric fashion in India, whereby expressing ones uniqueness can be seen as "unnatural" or "over the top". As a brand, we intend to strategically revolutionize this system of norms thus influencing a new era where people can fearlessly express their individuality.

We are Ik-Sentrik. A luxury ready-to-wear label that is created to encourage people to experiment with fashion freely.

Bold and bright, quirky and chic - Ik Sentrik’s line of vibrant clothes are designed to make a statement. From the initial spark of inspiration to the very final stitch, the team ensures that every woman wearing IK-SENTRIK feels her finest and most fabulous.